Privacy Policy

RetroWhims Floristry

Crafting uniquely individual botanical artistry

Effective Date: March 2026  |  www.RetroWhims.com  |  hello@retrowhims.com

At RetroWhims Floristry, your privacy matters to us. This Privacy Policy explains what information we collect when you visit our website, how we use it, and how we protect it. By using www.RetroWhims.com, you agree to the practices described in this policy.

1. Who We Are

RetroWhims Floristry is a floral design business owned and operated by Tracie Heidt, based in North Carolina. We design story-driven, cottage garden-style florals for weddings, events, and everyday occasions.

You can reach us at:

2. Information We Collect

We collect information in the following ways:

Contact & Inquiry Forms

When you submit an inquiry through our website, we collect your name, email address, phone number, and any details you choose to share about your event or request. This information is used solely to respond to your inquiry and provide you with floral services.

Email Newsletter Signups

If you sign up for our email list, we collect your name and email address. We use this to send you updates, seasonal inspiration, and occasional promotions from RetroWhims Floristry. You can unsubscribe at any time using the link in any email we send.

Online Shop Purchases

When you place an order through our shop, we collect your name, email address, shipping address, and payment information. Payment details are processed securely through our payment processor and are not stored by RetroWhims Floristry.

Site Analytics

Our website uses Squarespace's built-in analytics tools to collect general, non-identifying information about how visitors use our site — such as pages visited, time spent on the site, and general geographic location. This data helps us understand our audience and improve the site experience. We do not use this data to personally identify you.

3. Cookies

Our website uses cookies — small text files stored in your browser — to support site functionality, remember your preferences, and gather analytics data. When you visit our site, you will be presented with a cookie banner where you can accept all cookies, manage your preferences, or decline non-essential cookies.

Essential cookies (required for the site to function) are always active. Non-essential cookies, such as analytics cookies, are only placed with your consent.

4. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and provide floral services

  • Process and fulfill online shop orders

  • Send email newsletters and updates (only if you have opted in)

  • Improve our website and understand how visitors use it

  • Comply with legal obligations

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

5. Third-Party Services

Our website is built on Squarespace, which may collect certain data as part of its platform services. We may also use third-party tools for email marketing and payment processing. These providers have their own privacy policies governing how they handle your data. We encourage you to review them:

  • Squarespace: squarespace.com/privacy

  • Payment processing: handled securely by Squarespace's integrated payment partners

  • Email marketing: managed through our email platform provider

We only work with reputable providers and do not authorize them to use your data for any purpose other than providing services to us.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected — including providing services, maintaining business records, and complying with legal obligations. If you would like us to delete your information, please contact us at hello@retrowhims.com.

7. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Opt out of marketing communications at any time

  • Withdraw consent for non-essential cookies at any time via the cookie preferences tool on our site

To exercise any of these rights, please contact us at hello@retrowhims.com. We will respond promptly and in good faith.

8. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has submitted information through our site, please contact us and we will promptly delete it.

9. Security

We take reasonable steps to protect your personal information from unauthorized access, use, or disclosure. Our website is hosted on Squarespace, which maintains industry-standard security practices. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Your continued use of our website following any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please don't hesitate to reach out:

— Whimsical wishes & warm regards —

Tracie Heidt, Owner & Lead Florist  |  RetroWhims Floristry